"乐播传媒 Changed My Life" Britt Cobb '69 Shares His Story
September 18, 2018 - By Curtis Hayes, Director of Communications
Alumnus Britt Cobb 鈥�69 humbly credits 乐播传媒 with providing opportunities
that changed his life.He grew up in Elm City, Wilson County, never imagining his path would include serving
as the Commissioner of Agriculture and Secretary of Administration for three governors,
as well as leading international marketing efforts for the state鈥檚 top industry. He
didn鈥檛 think of one day serving as vice-chairman of 乐播传媒鈥檚 Board of Trustees.
鈥淚 went to a small high school,鈥� Cobb recalls. 鈥淚 was not a good student, but there
was never a question I was going to college. My parents certainly wanted that for
me.鈥�
Cobb鈥檚 folks saw opportunity in education and life in a bigger city, off the farm
and out of the factories where most workers toiled. However, Cobb knew his options
were limited.
鈥溊植ゴ� gave me a chance,鈥� he says. 鈥淚t was a good first step for me in
higher education, and it was just a tremendous experience!鈥�
Cobb took full advantage of the opportunity by staying on campus during the weekends
and forging lifelong friendships. He lived in three dorms, but his favorite was Franklin,
because his room overlooked campus. He says the rules were stricter back then on curfews
and when boys could visit the girls鈥� dorm. He says there weren鈥檛 Resident Advisors,
but Dorm Mothers.
鈥淭hese ladies were tough,鈥� Cobb says. 鈥淥nce a month, they would come into your room
and check it out.鈥�
Cobb says he struggled academically, but his professors never gave up, so he didn鈥檛
quit either. He applied himself in any way possible like participating in the Young
Democrats Club. 鈥淚 learned a little bit about grassroots campaigning,鈥� he says. 鈥淚t was an election
year in 1968, and we were working with the Franklin County Democratic Party to do
literature drops.鈥�
He persevered, graduated and was accepted into the University of North Carolina at
Chapel Hill (UNC-CH). After UNC-CH, Cobb worked with the North Carolina Department
of Agriculture, eventually leading the international marketing division.
鈥淚nternational Marketing was not the big thing it is today,鈥� he says. 鈥淚 was fortunate
to help grow it.鈥�
Worth $84 billion annually, North Carolina agriculture is the top industry. Without
Cobb鈥檚 efforts, the state鈥檚 agribusinesses wouldn鈥檛 be as effective in marketing their
products internationally. Cobb served in this role from 1972 to 2002, before being
appointed North Carolina Agriculture Commissioner.
When his term ended in 2005, he began a new phase, serving in the highest positions
of state government. He was Secretary of Administration, 2005-2010, under Governors
Mike Easley and Beverly Perdue. Governor Perdue appointed him as her chief of staff
from 2010 to 2013. Cobb also served in the administration of Governor Roy Cooper, as part of the transition
team and interim Secretary of Administration.So why does he continue to serve 乐播传媒?
鈥�乐播传媒 was very good at giving me opportunities,鈥� he says. 鈥�I think people just need to give back to things that helped them along the way.鈥�